Discussion Post
Select a multinational company (MNC) who has excess of unsold products in their
warehouses due to bullwhip effect and inaccurate demand forecasting. Provide
recommendations for all entities of the supply chain of your chosen MNC to mitigate the
impact of bullwhip effect and poor demand forecasting.
two major topics- bullwhip effect and qualitative
forecasting method. The reading list includes one journal article, and one chapter each
from four different books. The reading list has been carefully chosen to comprehensively
explain both topics, where bullwhip effect is slightly quantitative in nature and forecasting
method is purely qualitative in nature.
Lee, H. L., Padmanabhan, V., & Whang, S. (1997). The bullwhip effect in supply
chains. MIT Sloan Management Review, 38(3), 93-102.
Slack, N., Brandon-Jones, A., & Johnston, R. (2016). Operations Management (8th
edition), Chapter 12, Pearson education.
Slack, N., Brandon-Jones, A., & Johnston, R. (2016). Operations Management (8th
edition), Supplement to Chapter 5, Pearson education.
Chopra, S. (2019) Supply Chain Management: Strategy, Planning, and Operation. 7th
Global Edition, Chapter 7
Wang, X., & Disney, S. M. (2016). The bullwhip effect: Progress, trends and
directions. European Journal of Operational Research, 250(3), 691-701
Requirements: 300
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