Case Study

Read the case of Robin Chase, Zipcar, and an Inconvenient Discovery

Analyze Robin Chases experience with Zipcar startup based on concepts covered in LPs: 1 ,2 ,3 ,4 , and 5. In your paper answer the following questions:

1- Briefly explain Robin Chases motivation to start Zipcar and the characteristics that made her a successful entrepreneur. Did she face any issues being a woman entrepreneur?

2- Explain how Robin Chase recognized an opportunity to start Zipcar using the three different approaches for opportunity identification.

3- Identify which types of feasibility analysis did Robin Chase perform before starting her business.

4- Perform porter analysis on Zipcar industry.

5- In your opinion, what is the reason for Zipcars financial performance? What solutions would you recommend for Robin Chase to enhance the financial performance of Zipcar? The goal of your paper should be to analyze Robin Chases entrepreneurial experience with Zipcar.

Length:

1250-1500

The grading mark would be based on the Learning outcome BELOW.

Learning Outcomes Added

#IntroductionToEntrepreneurship: Explain the concepts, tools and practices of entrepreneurship.

#NewBusinessOpportunities: Evaluate new business opportunities (versus ideas) and evaluate the viability of a new venture.

#EntrepreneurshipDiversity: Understand the diversity of entrepreneurial intentions according to gender and demographics and the importance of entrepreneurial passion.

#EntrepreneurialThinking: Practice entrepreneurial thinking, ideation and design thinking.

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EXTRA NOTES FROM THE PROFESSOR

NO NEED FOR OUTSIDE SOURCES, JUST THE CASE STUDY.

For Question 1:

Three points needed to be covered in question 1. Motivations, Characteristic, Woman

I need to see the (motivations), why did she did this, at least 1 or 2, why she opened the business. it could be one or two lines to define each point.

The (characteristics), address her education. it could be one or two lines to define each point.

(Woman), does this make her life easier opening her own business or difficult, did she face a challenges or it was an advantage. it could be one or two lines to define each point.

For Question 2:

Opportunity Analysis: 1 Environmental trends, 2 Problem solving, 3 Filling Gap

Environmental trends: (Economics, technological, social, legal) At least mention two out of these 4.

Problem solving: it could be short one two sentences.

Filling Gap: it could be short one two sentences.

For Question 3:

Feasibility analysis: 1 Product, 2 industry

Product Feasibility: Desirability, and demand, one line about Desirability people like the

it or not, and the demand.

Industry Feasibility: A line for each, attractiveness and target market, at any point we could talk about competitors.

Do not mention managerial feasibility, and financial debility, since we didnt cover it.

For question 4:

Porter analysis, is also called competitive forces the table.

For this question you could make a table for the Porter analysis whichs called competitive forces. Mention in the table the 5 element which are Level of rivalry, potential for entry, power of suppliers, power of customers, substitutes then mention whether it is high, low or moderate, then explain why it is for the 5 elements for the factors.

The table contains the 5 element, high-low-moderate, and why, when explaining why, it could be within couple of sentences.

For each point in Competitive Forces, say high, or low, and why, it could be a table for it.

For question 5:

Dont analyze the financial numbers, but give reasons why she didnt achieve what she thought she would have achieved.