Reading #6
For this week’s reading response, answer the following two questions fully and completely. To fully answer the question, tether your response to specific theory concepts from your chapter reading and use quotes from the chapter to help ground your argument (you do not need a full APA citation for quotes, just put which edition of the book you are using and a page number — (10th, p. 214), for example). Each question asks you to think in the specific (your personal experiences) and then tie it to the larger understanding of the theory. As we assess your responses, we will be looking to see that you understand the theory by being able to use the concepts from the theory to explain the specific examples.
1. Elaboration Likelihood Model (ELM)
We make lots of decisions every single day. Think of a recent decision you have made through central route processing. What was the decision? Using what you know about ELM, explain why it got processed through the central route. Now, think of a decision you have made recently through the peripheral route that probably should have been made through the central route. What decision was it? Why do you think you processed it through the peripheral route? Which of Cialdini’s cues were present that may have affected how the decision was processed?
2. Cognitive Dissonance
There are times in our lives when we have engaged in selective exposure. What is a time you may have done so, and why did you do so? What are the benefits of selective exposure? What are the negatives? Based on what you know about this theory, what would you say to someone who is engaging in selective exposure to avoid cognitive dissonance?
Requirements: answer the question
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